The Speech Act Study on the English Advertising Slogans in Indonesia’s TV Stations

ABSTRACT

This research entitled “The Speech Act Study on the English Advertising Slogans in Indonesia’s TV Stations” is intended to find out the types of the speech acts found in English advertising slogans in Indonesia’s TV stations, and to find out the levels of the speech acts found in English advertising slogans in Indonesia’s TV stations.

 This research deals with a descriptive qualitative analysis. The object of the research is the speech acts in English advertising slogans in Indonesia’s TV stations. The sources of data of this research are English advertising slogans in Indonesia’s TV stations. The data of the research can be all of words, phrases, or sentences appeared in English advertising slogans in Indonesia’s TV stations. The technique of collecting data in this research is recording and noting techniques. The researcher finds and observes the English advertising slogans in Indonesia’s TV stations, and writes down into data card. Then the data will be transferred into data sheet to be the sample of the data. The data are analyzed by using qualitative technique based on the types of speech acts and the levels of the speech acts.

The research findings show that there are four types of speech act found in the English advertising slogans in Indonesia’s TV stations. They are representatives (42.6%), directives (27.8%), expressives (18.5%), and commissives (11.1%). The research result also shows that all of data contains of locutionary, illocutionary act and perlocutionary act.